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Building Global Brands Through Experiential Marketing

如何用体验式营销打造全球化品牌

From New York to Shenzhen, from designing experiential marketing for brands like Google, Samsung, Adobe and LinkedIn to brand management at OPPO, one of China’s and the world’s leading phone and consumer electronics brands, Susana Chen has had an incredible journey in the art of building global brands through experiential marketing. Join us at Startup Grind as we talk to Susana Chen, Senior Global Brand Manager at OPPO, about her experience in brand leadership, diving deep into the millennial and Gen Z spirit and her views on being culturally intelligent in brand marketing and designing unforgettable brand events and experiences.

从纽约到深圳，从为谷歌、三星、Adobe 和领英等品牌设计体验式营销方案，到加入全球领先的手机及消费电子品牌之一—— OPPO 的品牌管理团队，Susana Chen一直致力于通过体验式营销打造全球化品牌。和 Startup Grind一起，听OPPO 高级全球品牌经理 Susana Chen 聊聊她在构建品牌领导力、深入理解千禧一代和 Z 世代精神等方面的体会，以及她对于品牌营销中的跨文化智慧、如何打造令人难忘的品牌活动体验等话题的见解。

We will be talking to Susana about:

• Her personal and professional journey, from one of New York’s top global design schools to creating brand experiences at CES, the world’s biggest consumer electronics show, culminating in her moving to Shenzhen to lead global brand management at OPPO

• The brand and marketing projects that Susana has found the most challenging and the most memorable over the years

• What is experiential marketing and how can one design experiential marketing events? What lessons has Susana learnt when designing experiential marketing events and what have been the hits and the misses?

• Susana’s current role at OPPO and how she works with a multicultural, global team to bring the OPPO brand to life in different regions around the world

• Her advice on how to build a global creative strategy for a brand that has high ambitions to become a globally recognizable name

• Her personal creative projects and how she manages to stay inspired, creative and on track for her own personal goals while working in a challenging corporate environment

我们将与Susana讨论：

• 她的个人旅程和职业生涯——从在纽约的全球顶级设计学院读书，到在全球最大的消费电子展 CES 上创造品牌体验，现在来到深圳，在 OPPO 负责全球品牌管理

• Susana认为最有挑战性和最令她难忘的品牌营销项目

• 什么是体验式营销？如何设计体验式营销活动？在设计体验式营销活动时，Susana 吸取了哪些经验教训？有哪些成功和不足？

• Susana 目前在 OPPO 的角色，以及她如何与多元文化的全球团队合作，将 OPPO 品牌带到全球不同地区

• 如何为一个致力于成为全球知名品牌的企业制定全球化创意策略？

• 她的个人创意项目，以及她如何在充满挑战的大公司工作环境中时刻保持创造力并实现自己的个人目标

关于嘉宾 About Guest

About Susana  关于Susana：

Susana grew up in New York, studied abroad in Stockholm and Cologne and is now based in Shenzhen. She has been around the globe, working with different marketing teams to develop their core values of brand positioning. Susana brings client expectations to life through transformative learning experiences with an emphasis on experiential marketing. Her expertise includes design leadership, creative strategy, design direction, branded environments, blueprinted customer experiences, from local brand experience to global customer-journey sales tools. Her previous clients include many global Fortune 500 companies.

She is also the founder of Asian Creative Collective - a platform that empower & celebrate Asian talent around the world. She helps facilitate workshops, lectures, conferences.

You can see her work at :

https://chensusana.com/ 

Susana 在纽约长大，曾在斯德哥尔摩和科隆留学，现居深圳。她一直在全球范围内与不同的营销团队合作，帮助建立品牌定位的核心价值。通过重点基于体验式营销的转化学习（transformative learning）经验，Susana将客户的期望变为现实。她擅长设计领导力、创意性策略、开拓设计方向、营造品牌环境、为客户提供从本地品牌体验到全球“消费者旅程”销售工具的消费者体验蓝图。她服务过的客户包括许多全球 500 强公司。

她还是Asian Creative Collective的创始人——一个在全球范围内为亚洲人才赋能的平台。她帮助组织工作坊、讲座和研讨会。

查看她的作品 :

https://chensusana.com/ 

关于主持人 | About Host

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About the host  关于主持人 Nausheen Ishtiaq-Chen：

This event will be hosted by Nausheen I. Chen, a Startup Grind SZ co-Director, and a visual marketing strategist helping Chinese companies go global through video marketing. 

https://www.linkedin.com/in/nausheenishtiaq/ 

本次活动将由 Startup Grind 深圳Co-Director Nausheen I. Chen 主持，Nausheen是一位视觉营销策略专家，致力于帮助中国企业通过视频营销走向全球。

https://www.linkedin.com/in/nausheenishtiaq/ 

活动信息 | Event Info

日期：2021.12.16 （星期四）

Date: Dec.16, 2021 (Thur)

时间：19:00 – 21:00

Time: 7:00PM - 9:00PM

形式：线下活动

Format: Offline event

地址：深圳南山区海云路软件产业基地6栋6楼腾讯众创空间（深圳） 

Address: Tencent WeStart (Shenzhen) Haiyun Road Software Industrial Base Block 6, Nanshan

语言：英文

Language: English

防疫措施：需要出示绿码且显示最近14天未去过中高风险地区，如去过需要有48小时核酸检测阴性结果证明，如无证明请在活动开始前24小时活动行办理退款，或在签到台询问。

Covid Prevention Measure: Must carry a Green Code, and proof that you haven't been to high and medium risk areas in the past 14 days, if you have please show negative nuclear acid results. If you don't have that result you won't be able to continue participation in the event. You can apply for a refund at the site 24 hours before the event, or ask at the sign-in desk. 

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活动流程 | Agenda

7:00-7:30 pm Registration,networking 签到自由交流

7:30-7:45 pm Event intro 活动介绍

7:45-8:30 pm Fireside chat with Susana 与Susana炉边访谈

8:30-9:00 pm Q&A 问答

主办方 | Organizer 

特约合作 | Special Partnership

社区合作 | Partnerships

创业磨坊深圳团队

关于Startup Grind

Startup Grind是一个全球性的科技创业社区，致力于帮助企业家们相互学习、相互启发和资源交换。我们在超过600个城市，125个国家举办活动，每个月我们都会邀请到当地的企业创始人、创新者、教育者和投资人来参加我们的活动，和大家分享他们的个人故事以及他们在创建公司的道路上所得到的经验和教训。 

我们每月的炉边访谈、社交活动和年度会议都为大家提供了充足的机会，将那些优秀的初创公司和推动这些公司发展的人们联系在一起，开拓强大的支持网络，建成有意义的关系网和获得未来创业之路的灵感，访谈将通过社交媒体传播到世界各地创业者作为参考。想要了解更多信息，请访问 www.startupgrind.com   或者扫描以下二维码在微信上关注我们（微信号Startupgrind)

What is Startup Grind?

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 600 cities and 125 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead. For more information visit StartupGrind.com or follow us on twitter @StartupGrind.

Filming on Premises

作为宣传需求，您在活动中的图片、音频或视频有可能被全部或部分无偿采用为Startup Grind的宣传材料，如果您对此有异议，请于工作人员联系，我们会及时移除您存在异议的部分（邮件：geng@startupgrind.com）

For promotional purposes, the photos, voices or videos that contain your presence may be used voluntarily as Startup Grind's marketing materials without compensation. If you don't agree with our uses, please contact our staff for removing materials in question. (Email: geng@startupgrind.com)

过往嘉宾

Part of our Past Speakers：

深圳地区：

In Shenzhen:

Laurent Le Pen，第一个在Kickstarter上筹集到1百万美元的深圳地区创业者

Laurent Le Pen, first Shenzhener who raised 1 million on his kickstarter project omate.com

Allison Baum, HK director of General Assembly

Cyril Ebersweiler, (全球最大智能硬件孵化器HAXLR8R Network，SOSventure创始人)

Cyril Ebersweiler (AXLR8R Network, SOSventures)

Martin Li，Uber的环球开启者. Dexter Lu, 快递打车CEO

Martin Li, Globale Launcher of Uber. Dexter Lu, CEO of Kuaididache (快的打车, Biggest car calling app company in China)

郭列，全球最火头像应用”脸萌“创始人。

Lie Guo, founder of FaceQ , the hottest cartoon headshot app.

李松博士，珍爱网CEO&Founder

CEO of Seeed Studio，柴火创客空间和深圳Maker Faire

Internationally:

国际：

Linkedin创始人，Greylock合伙人，Facebook投资人

Co-Founder of Linkedin, GreyLock Partners , investor of facebook.

投资过Airbnb，Facebook, Foursquare, Jawbone, Coinbase, Pinterest, and Zulily

Invested in  Airbnb, Facebook, Foursquare, Jawbone, Coinbase, Pinterest, and Zulily

全球第一孵化器Y Combinator合伙人

Jawbone创始人，Jawbone是可穿戴设备的开创公司，它的UP智能手环占据全球可穿戴全球可穿戴设备市场份额20%以上。

PRESS媒体报道

 TechCrunch:一个自给自足的创业者的搏击俱乐部

“One might think of it as an entrepreneurial Elk’s Club or a national, self-sustaining of local affiliate networks … a la Fight Club.”

华尔街日报：以目标为在创业者，投资人，资本家，天使投资人，孵化器和其他人们之间建立联系的组织

“Aimed at creating relationships among entrepreneurs and venture capitalists, angel investors, incubators or just people looking for good ideas.”

- 进入官网查看更多See more at: http://startupgrind.com/shenzhen